▸ PUBLISHING OPERATIONS
For PC & console games. A promising game shouldn't have to rely on aggressive marketing or luck alone to be discovered.
We help serious game makers build the foundation their game deserves.
Wishlist growth, community momentum, platform readiness, localization, content strategy, launch execution, and live operations.
Paid marketing is a powerful amplifier. But for ad-driven attention to land as engaged players, the organic foundation that gives them a reason to care has to come first.
Marketing brings reach. Operations make the attention land.
▸ WHAT MUST COME BEFORE MARKETING
Four foundations every promising game needs.
Built before the marketing budget shows up, and kept alive long after the launch spike.
A Reason to Wishlist
Players need a reason to remember the game before launch - and a reason to come back.
▸ OUR PROOF
The Midnight Walkers - Steam wishlist 110K → 300K in ~6 months. Driven by store optimization, data-driven funnel improvements, and trend-led content reach.
Community Trust
Players need a place to share interest, talk, return, and bring others in.
▸ OUR PROOF
Discord 6K → 13K - reversed from decline. Drop-off analysis and onboarding redesign lifted new-member retention by +40%. No paid acquisition.
Conversion Readiness
Store page, message, timing, and launch path need to convert attention into meaningful outcomes.
▸ OUR PROOF
The Midnight Walkers - Steam Next Fest most-played demo Global #7, Steam Early Access launched with 29-language support, simultaneous PS5 store opening. A 300K-scale wishlist converted into actual play and a stable Early Access launch.
Pre & Post-Launch Momentum
When pre- and post-launch attention becomes long-term growth, it's because updates, communication, localization, content ops, and live operations followed through.
▸ OUR PROOF
The Midnight Walkers - 4M+ official channel views within 5 months (11× the prior two-year cumulative). Live service operations, content updates, and multi-language community response sustained since Early Access launch.
▸ OPERATING LEVERS
Five levers covering the full publishing arc - from pre-launch attention to post-launch growth. Organic Growth comes first by design.
Organic Growth
▸ SUB-SKILLS
▸ INDIVIDUAL EXPERIENCE
▸ DIFFERENTIATOR
Growth without paid-marketing dependency - the foundation that makes paid spend efficient when it does flow.
Launch & Platform
▸ SUB-SKILLS
▸ INDIVIDUAL EXPERIENCE
▸ DIFFERENTIATOR
Multi-platform launches operated directly, not delegated - minimal external dependency.
Market & Localization Operations
▸ SUB-SKILLS
▸ INDIVIDUAL EXPERIENCE
▸ DIFFERENTIATOR
Direct operating presence across the markets we publish into - global expansion is operational, not abstract.
Systems & AI Operations
▸ SUB-SKILLS
▸ DIFFERENTIATOR
Operating leverage built into the team - quality and data kept under direct control, at a cost structure indie studios can sustain.
Sourcing & Investment Review
▸ SUB-SKILLS
▸ INDIVIDUAL EXPERIENCE
▸ DIFFERENTIATOR
Lead-operator capability brought into the team - global indie trend sense plus a negotiation framework, with the operating path already in mind.
▸ BUSINESS PROFESSIONAL
● TEAM OF 5The Oneway Ticket Studio business division (2025-2026) - five operators who covered Western, Korean, Japanese, and Chinese market publishing, strategic direction, service operations, community management, and on-trend video production together.
Publishing & Live Service Lead
Global Live Service & Policy Management
China Business PM
Video Artist
Korea & Japan Business PM
▸ PROOF: SHIPPED OUTCOMES
Oneway Ticket Studio · The Midnight Walkers · 2025-2026Outcomes every member of this team built together at Oneway Ticket Studio (2025-2026). Individually, prior work spans Eternal Return, PUBG, League of Legends, and NUSTARS' 소녀X헌터.
▸ GET IN TOUCH
Reach out through any channel below.