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QU AILIN
[OP-04]CLASS · CN PMEXP · 7+ YRS

QU AILIN

아이린

China Business PM

▸ SPEC · CN Market & Analytics · Joined · August 4, 2025

7+ years across Chinese and Korean markets. Operates Greater-China community channels (Bilibili / TikTok / KOOK / QQ), runs Heybox retail (50K+ pre-launch wishlists, 3K+ sales), builds in-house game-data analytics apps, and drives B2B with CN platforms (Bilibili, Huya, DouyuTV) and KOLs. Most recently Main PD of 소녀X헌터 at NUSTARS Korea.

▸ At Oneway Ticket Studio

  1. 01

    Game & Operations Data Analysis

    • Built and operates a game-log analysis app — player behavior, real-time match details, and more.
    • Built and operates a business-metrics analysis app.
    • Built and operates tools for KR studio earnings monitoring, competitor concurrent-user tracking, and major-game trend analysis.
  2. 02

    Greater-China Community Operation & Business Support

    • Operates Chinese / Taiwanese online communities (QQ, KOOK) and runs marketing on those channels.
    • Built and operates an automated community-chat moderation app.
    • Collects and analyzes data from KOOK / QQ official channels.
    • Auto-translation pipelines (KR ↔ CN) for operational efficiency and localization.
  3. 03

    Greater-China Social Media Operation

    • Bilibili official channel — 1,104 followers · 2,502 likes · 70K+ cumulative views.
    • TikTok (China) official channel — 948 followers · 18K likes.
    • KOOK official server — 4,442 members.
    • QQ channels — 84-member partner-streamer group · 1,711-member player group.
  4. 04

    Retail Platform Operation (Heybox)

    • Runs the Heybox official account and drives sales results.
    • Pre-launch wishlists: 50K+.
    • Retail sales: 3,000+.
  5. 05

    Multilingual Localization & Translation Systems

    • Localizes across 26 languages (German, French, Spanish, etc.).
    • Built and operates the in-house multilingual translation app.
    • Game terminology system ensuring quality across 30 languages.
    • Auto-translation features for Steam BBCode and Markdown announcements.
  6. 06

    Game Content & Business Planning

    • Project business roadmap and execution plan.
    • In-game content and event planning (frame system, themed events, etc.).
  7. 07

    Greater-China Marketing & B2B

    • Business cooperation with Chinese game accelerators and platforms.
    • NetEase UU Accelerator: resource-exchange-based collaboration in progress.
    • Leishen / Qiyou / Xunyou / biubiu accelerators: collaboration discussions.
    • Bilibili, TikTok (China), Huya, DouyuTV — platform-side partnership talks.
    • KOL collaborations and streaming marketing — Yinzi (DouyuTV console TOP 1), Yangshu (TikTok China game streamer), TK (Taiwan Twitch streamer).
    • ChinaJoy / WePlay show-attendance discussions and communication.

▸ Prior Career

  1. NUSTARS Korea (한국신스타임즈)

    Main PD — 소녀X헌터

    Mar 2021 — Present

    Ran live service end-to-end: Beijing HQ communication, localization QA, event planning, KPI forecasting, BM design, and CS/community operation.

  2. Changyou Games (창유게임즈, China)

    QA — 신수호Q전

    Oct 2013 — Oct 2016

    Server ops (Linux, MySQL) and pre-launch testing including 2016 Korean CBT.

  3. Perfect World (China)

    Ad Operations & Client Communication

    Pre-2018

▸ Education

Kyung Hee University Graduate School — MBA, Arts Management (2019–2021)