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▸ CASE_STUDY · FEATURED
The Midnight Walkers
Business Director · Oneway Ticket Studio
Role
Business Director
Period
2025 — Present
Platform
PC · PlayStation 5
▸ Key Metrics
- ▸ 110K → 300K Steam wishlist
- ▸ 6K → 13K official Discord
- ▸ +40% new community member retention
- ▸ 4M+ channel views (11× prior 2-year)
▸ Challenge
Declining community momentum, weak conversion flow, and a 6-month window to scale wishlist into a global Early Access launch.
▸ What I changed
Rebuilt Discord onboarding and store funnel, ran short-form content, set up the PS5 store. Built in-house: AI-assisted 29-language localization, Twitch / CHZZK Drops integration, business-automation tooling, and analytics dashboards.
▸ Result
Wishlist 110K → 300K, Discord 6K → 13K, +40% new community member retention, and 4M+ official channel views in 5 months — 11× the prior two-year cumulative.