▸ CASE_STUDY · FEATURED
Eternal Return
Project Manager · Kakao Games Europe
Role
Project Manager
Period
2021 — 2025
Platform
PC · Console
▸ Key Metrics
- ▸ 4× launch traffic growth
- ▸ 210% of revenue target
- ▸ +300% community participation
- ▸ +25% ranked play
▸ Challenge
Western publishing for a Korean battle-royale × sub-culture title — low dev-side priority for the region, a fragmented community, and design directions conflicting with the main solo mode that made balance tuning difficult and user frustration persistent.
▸ What I changed
Built a data-driven focus strategy grounded in player + market data, rolled out grassroots esports, creator partnerships, and community programs. Pre-validated the team-mode transition through data analysis, and added Tableau KPI dashboards plus AI/LLM localization to accelerate operations.
▸ Result
4× launch traffic, 210% of revenue target, +300% community participation, +25% ranked play — and a Western operating model that could be reused across the organization.